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Reputation of Higher Education Institutions

Universities are facing nowadays an increased national and international competition. Therefore the reputation of universities became an indispensable asset for universities to differentiate themselves from other competitors in the market of higher education.

Previous research already identified several influencing factors, which are for example the teaching quality, the the placement success of graduates or the research output. Assessment criteria vary among different stakeholder groups, the relative importance of the different drivers is however still unexplored. Therefore, questions concerning the relative importance of the different drivers of university reputation for different stakeholder groups (students, practitioners, academia) can be topics for a bachelor or master thesis.

Furthermore, in times of fast technological developments, the question arises if besides those traditional reputation drivers also a university’s IT advancement (blended learning solutions, social media activities, etc.) can affect universities’ reputation. Hence, bachelor/master thesis can elaborate on the influence of a university’s IT advancement on a university’s reputation.

Literature:

  • Rindova, V.P., Williamson, I.O., & Petkova, A.P. (2005). Being Good or Being Known: An Empirical Examination of the Dimensions, Antecedents, and Consequences of Organizational Reputation.  Academy of Management Journal, 48 (6), 1033-1049.
  • Safon, V. (2009). Measuring the Reputation of Top US Business Schools: A MIMIC Modeling Approach. Corporate Reputation Review, 12, 204-228.
  • Vidaver-Cohen, D. (2007). Reputation Beyond the Rankings: A Conceptual Framework for Business School Research. Corporate Reputation Review, 10, 278-304.

 


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