|Terms offered:||The lecture is taught every semester in rotation with Professor Meyer (Institut für Marketing), Schwaiger (Institut für marktorientierte Unternehmensführung) and Tuschke (Institut für strategische Unternehmensführung) and Horn (Japan Zentrum der LMU). In WS 17/18 the exam is based on the lecture by Professor Schwaiger.|
|Course Format:||self-study during winter tem 2017/2018|
|Grading:||1-hour written exam|
|Date of the Exam:||16.02.2018, 10.30 - 11.30 am|
|Credits:||2 Pflichtpunkte ABWL / 3 ECTS|
- For the password of the lecture slides, please contact Sandra Männel via e-mail.
- The case studies can be accessed via thecasecenter.org (see lecture slides for detailled instructions). The access code is: C-1671-259189-STU, and the cases have to be paid in full by the student.
- Understanding of the basics of international business and of the challenges confronting international and intercultural management.
- Learning how to analyze business cases and how to apply theoretical concepts to real-world situations.
This course addresses essential questions in international business and management. Relevant theories of the multinational enterprise, of competition, organisation, marketing, strategy, and governance are applied to the specific challenges of organizing and managing cross-border and cross-cultural business activities. Problems are introduced by way of real world business cases. Contributions by guest speakers from industry further enhance an understanding of real-world challenges and solutions.
The lectures cover the following modules:
- Why Companies Go International
- The Political, Economic, and Legal Environment
- International Division of Labor
- Standardization Vs Differentiation
- Cross Cultural Management
- Corporate Aspects of International Management.
A one-hour written examination is held at the end of the course.
This is a Bachelor-level class. Basic knowledge of business administrations is needed. No written application is required but advanced English language skills are recommended as the course is taught entirely in English.
Time and place of lecture:
This semester the exsam is based on the slieds without any lecture.
Essential Reading Material:
- Morschett, D. / Schramm-Klein, H. / Zentes, J.: Strategic International Management, 1st Edition, Wiesbaden, 2009
- Czinkota, M. R./Ronkainen I. A./Donath, B.: Mastering Global Markets: Strategies for Today’s Trade Globalist, Thomson Learning, 2004
- Deresky, H.: International Management: Managing Across Borders and Cultures, 6th Edition, Pearson Education International, 2007
- Hodgetts, R. M./Luthans, F./Doh, J.P.: International Management: Culture, Strategy, and Behaviour, 8th Edition, McGraw-Hill/Irwin, 2011
- Rugman, A. M./Collinson S.: International Business, 4th Edition, Prentice Hall, 2006
Lecture 5 &6