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Prof. Dr. Marko Sarstedt, MBR

Prof. Dr. Marko Sarstedt, MBR

University Professor

Contact

Chair of Marketing
Otto von Guericke University Magdeburg
Universitaetsplatz 2
39106 Magdeburg

Phone: +49 391 67-18625 (Secr.)
Fax: +49 391 67-11163

Website: http://www.marketing.ovgu.de

 

More Information

Curriculum vitae

Marko, born 1979 in Gummersbach, is a research and teaching assistant at the IMM. He studied business administration with majors in empirical research and corporate planning, business information and communications as well as statistics at the Passau University, Helsinki School of Economics and Business Administration, and Munich School of Management. He gained practical experience at Bertelsmann, Kienbaum Executive Consultants and Shell. In February 2008, he obtained his doctor's degree (Dr. oec. publ.) with the work "Selected Contributions to Market-Based Management". Since then, he is a research assistant at the Institute for market-based Management; since March 2010 he is an assistant professor for quantitative methods in marketing and management at the business school of Ludwig-Maximilians-Universität Munich. Since April 2011 he is Visiting Professor at the University of Newcastle, Australia. In May 2012 he was promoted to professor. He declined a chair of Business Administrations for Marketing and Services at the University of Passau, and was appointed to and accepted a chair of Business Administrations especially for Marketing at the Otto-von-Guericke-University in Magdeburg.

Teaching experience

Lectures and exercises:

  • Basics in Marketing
  • Strategic Marketing
  • Corporate Planning & Operations Research
  • Market Analysis
  • Principles of Market Research
  • SPSS Syntax
  • Methods of Empirical Social Research

Workshops and lectures in the doctorial programme:

  • Latent Variables and Structural Equation Modeling (VHB-ProDok)
  • Quantitative Methods
  • Scale Development and Index Construction
  • Partial Least Squares Path Modeling

Research areas

  • Model selection in finite mixture models
  • Corporate reputation
  • Customer satisfaction in services
  • Marketing and management in services
  • Measuring the effectiveness of culture sponsoring activities
  • Heterogeneity in partial least squares path modeling
  • Data quality and scaling techniques
  • Market research and multivariate methods

Academic activities

  • Reviewer:
    Journal of Business Research, Psychology & Marketing, Journal of Public Policy & Marketing, International Journal of Market Research, Management Case Study Journal, Die Betriebswirtschaft (DBW), Medienwirtschaft, Journal of Brand Management, EURAM conference, Academy of Marketing Science conference, Academy of Marketing conference
  • Member of the Editorial Advisory Board:
    International Journal of Market Research, Journal of Brand Management, International Journal of Advertising, as well as Journal of the global of Marketing Science

Special Edition Editorships

Conferences

  • Track Chair on the 2009 Annual Conference of the Academy of Marketing Science, Baltimore, Track: "Marketing Metrics and Methods" (co-authorship with Manfred Schwaiger)
  • Track Chair on the 2010 Global Marketing Conference, Tokyo, Track: " Corporate Branding" (co-authorship with Manfred Schwaiger)
  • Invited Session with the topic "Partial Least Squares Path Modeling" on the 2011 Annual Conference of the Academy of Marketing Science, Coral Gables (co-authorship with Joe F. Hair, jr., and Christian M. Ringle)
  • Track Chair on the 2012 Global Marketing Conference, Tokyo, Track: "Corporate Communication in Social Media" (co-authorship with Manfred Schwaiger)

Awards

  • Best Paper Award in the track Advancing Research Methods of the 2010 Global Marketing Conference, Tokyo for "Using Genetic Algorithm Segmentation in PLS Path Modeling: Addressing Homogeneity Assumptions" (co-authorship with Christian M. Ringle, Rainer Schlittgen and Charles R. Taylor)
  • William R. Darden Award of the 2009 Annual Conference of the Academy of Marketing Science, Baltimore for "A Comparison of Selected Reputation Measures' Convergent and Criterion Validities" (co-authorship with Petra Wilczynski and T. C. Melewar)
  • Best Paper Award in the Integrated Marketing Communication track at the 2008 Global Marketing Conference, Shanghai for the paper "Long-Term Effects of Culture Sponsoring on Corporate Reputation: An Experimental Study" (co-authorship with Manfred Schwaiger and Charles R. Taylor)
  • Promotion prize for the dissertation thesis by the Munich School of Management
  • Nomination for the 2007 Excellence in Teaching award of the Ludwig-Maximilians-University, Munich
  • Scholarship from Förderverein Kurt Fordan e.V.

Press

Current publications

  • Sarstedt, Marko, P. Wilczynski und T. C. Melewar (2013). "Measuring Reputation in Global Markets - A Comparison of Reputation Measures' Convergent and Criterion Validities," Journal of World Business, forthcoming. (Jourqual 2.1: B; ISI Impact Factor 2010: 1,986)
  • Diamantopoulos, Adamantios, Marko Sarstedt, Christoph Fuchs, Petra Wilczynski und Sebastian Kaiser (2012). "Guidelines for Choosing Between Multi-item and Single-item Scales for Construct Measurement: A Predictive Validity Perspective," Journal of the Academy of Marketing Science, 40 (3), 434-449. (Jourqual 2.1: A; ISI Impact Factor 2010: 3,269)
  • Ringle, Christian M., Marko Sarstedt und Detmar W. Straub (2012). "A Critical Look at the Use of PLS-SEM in MIS Quarterly," MIS Quarterly, 36(1), iii-xiv. (Jourqual 2.1: A; ISI Impact Factor 2010: 5,041)
  • Hair, Joe F., Marko Sarstedt, Christian M. Ringle und Jeannette Mena (2012). "An Assessment of the Use of Partial Least Squares Structural Equation Modeling in Marketing Research," Journal of the Academy of Marketing Science, 40 (3), 414-433 (Jourqual 2.1: A; ISI Impact Factor 2010: 3,269)
  • Hair, Joe F., Marko Sarstedt,  T. Pieper und Christian M. Ringle (2012). "Applications of Partial Least Squares Path Modeling in Management Journals: A Review," Long Range Planning, forthcoming. (Jourqual 2.1: B; ISI Impact Factor 2010: 1,727)
  • Raithel, Sascha, Marko Sarstedt, Sebastian Scharf und Manfred Schwaiger (2012). "On the Value Relevance of Customer Satisfaction. Multiple Drivers and Multiple Markets," Journal of the Academy of Marketing Science, 40 (4), 509-525. (Jourqual 2.1: A; ISI Impact Factor 2010: 3,269)
  • Alexander Benlian, Marko Sarstedt, Thomas Hess und Daniel Hilkert (2011). "Perceived Software Platform Openness: The Scale and its Impact on Developer Satisfaction," Proceedings of the International Conference on Information Systems (ICIS) 2011. (Jourqual 2.1: A)
  • Fiedler, Marina und Marko Sarstedt (2010). "Influence of Community Design on User Behaviors in Online Communities," Proceedings of the International Conference on Information Systems (ICIS) 2010. (Jourqual 2.1: A)
  • Sarstedt, Marko, Jan-Michael Becker, Christian M. Ringle und Manfred Schwaiger (2011). "Uncovering and Treating Unobserved Heterogeneity with FIMIX-PLS: Which Model Selection Criterion Provides an Appropriate Number of Segments?," Schmalenbach Business Review, 63 (1), 34-62. (Jourqual 2.1: B)
  • Höck, Michael, Christian M. Ringle und Marko Sarstedt (2011). "Einfluss der internen Qualität auf die Servicequalität und Kundenzufriedenheit: Eine explorative Analyse von Unternehmensberatungsprojekten," Die Betriebswirtschaft, 71 (6), 577-597. (Jourqual 2.1: C)