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Dr. Sebastian Scharf, MBR

Dr. Sebastian Scharf, MBR

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Curriculum vitae

Sebastian, born 1980 in Munich, is a research and teaching assistant at the IMM. He studied business administration with majors in planning and decisions, data analysis and statistics as well as accounting and controlling at the Augsburg University. Practical experience at KPMG, Horváth & Partners Management Consultants and Sanofi-Synthélabo.


Research areas

  • Marketing Performance Measurement
  • Marketing Accountability
  • Customer and Brand Valuation