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Alexander Witmaier, M.Sc.

Alexander Witmaier, M.Sc.

Research Assistant and Doctoral Candidate


Institute for Market-based Management
Kaulbachstr. 45/I
80539 München

Phone: +49 (0) 89 / 2180 - 5761
Fax: +49 (0) 89 / 2180 - 5651

Office hours:
Wednesday, 10:00 - 11:00 (on appointment)

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Curriculum vitae

Alexander, born in 1984 in Alma-Ata is a research and teaching assistant at IMM. He studied business sciences and English studies at Darmstadt University of Technology (Germany) and International Business at Grenoble Graduate School of Business (France) focusing on marketing and consumer behavior. He gained practical experience during internships at Rolls-Royce, HeidelbergCement and Danone in the fields of logistics, marketing and sales. He has several years of professional experience in brand management and activation at Campari.