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Nicole Heß, M.Sc.

Nicole Heß, M.Sc.


Institute for Market-based Management
Kaulbachstr. 45/I
80539 Munich

Phone: +49 (0) 89 / 2180 - 6564
Fax: +49 (0) 89 / 2180 - 5651

Office hours:
Wednesday, 10.00 - 11.00 Uhr (on appointment)

More Information

Curriculum vitae
Nicole, born in 1986, is a research and teaching assistant at the IMM. She studied Business Administration and Economics at the University of Passau, the Helsinki School of Economics (Finland), and at the California State University (USA) with majors in marketing and international management. Nicole gained professional experience in market research and after sales marketing at the BMW Group AG. Before joining the IMM team, she lastly worked as a research and teaching assistant at University of Passau and was a visiting scholar at the Florida State University (USA).

Research Area
Consumer Behavior
Retail Technology
Digital Marketing