Prof. Dr. Marko Sarstedt, MBR

Curriculum vitae

Marko, born 1979 in Gummersbach, is a research and teaching assistant at the IMM. He studied business administration with majors in empirical research and corporate planning, business information and communications as well as statistics at the Passau University, Helsinki School of Economics and Business Administration and Munich School of Management. He gained Practical experience at Bertelsmann, Kienbaum Executive Consultants and Shell. In February 2008, he obtained his doctor's degree (Dr. oec. publ.) with the work "Selected Contributions to Market-Based Management". Since then, he is a research assistant at the Institute for market-based Management; since March 2010 he is an assistant professor for quantitative methods in marketing and management at the business school of Ludwig-Maximilians-Universität Munich.

Teaching experience

Lectures and exercises:

• Basics in Marketing
• Strategic Marketing
• Corporate Planning & Operations Research
• Market Analysis
• Principles of Market Research
• SPSS Syntax
• Methods of Empirical Social Research

Workshops and lectures in the doctorial programme:

• Latent Variables and Structural Equation Modeling (VHB-ProDok)
• Quantitative Methods
• Scale Development and Index Construction
• Partial Least Squares Path Modeling

Research areas

• Model selection in finite mixture models
• Corporate reputation
• Customer satisfaction in services
• Marketing in services
• Measuring the effectiveness of culture sponsoring activities
• Heterogeneity in partial least squares path modeling
• Data quality and scaling techniques
• Market research and multivariate methods

Academic activities

• Reviewer:
  Journal of Business Research, Journal of Public Policy & Marketing, International Journal of Market Research, Management Case Study Journal, Die Betriebswirtschaft (DBW), Medienwirtschaft, Journal of Brand Management, Psychology & Marketing, EURAM conference, Academy of Marketing Science conference, Academy of Marketing conference
• Member of the Editorial Advisory Board:
  International Journal of Market Research, Journal of Brand Management, International Journal of Advertising, as well as Journal of the global Academy of Marketing Science
• Guest editor for Journal of Brand Management: "Corporate Branding in a Turbulent Environment" (co-authorship with Manfred Schwaiger and Christine Hallier)
  
  Journal of Marketing Theory and Practice: "The Use of Partial Least Squares (PLS) to Address Marketing Management Topics" (co-authorship with Joe F. Hair, jr., and Christian M. Ringle)
  
  Advances in International Marketing: "Measurement and Research Methods in International Marketing" (co-authorship with Charles R. Taylor and Manfred Schwaiger)
  
  Long Range Planning: "Partial Least Squares (PLS) Path Modeling in Strategic Management Research and Practice" (co-authorship with Joe F. Hair, jr., and Christian M. Ringle)
• Conferences:
  Track Chair on the 2009 Annual Conference of the Academy of Marketing Science, Baltimore, Track: "Marketing Metrics and Methods" (co-authorship with Manfred Schwaiger)
  
  Track Chair on the 2010 Global Marketing Conference, Tokyo, Track: " Corporate Branding" (co-authorship with Manfred Schwaiger)
  
  Invited Session with the topic "Partial Least Squares Path Modeling" on the 2011 Annual Conference of the Academy of Marketing Science, Coral Gables (co-authorship with Joe F. Hair, jr., and Christian M. Ringle)

Awards

• Scholarship from Förderverein Kurt Fordan e.V.
• Best Paper Award in the Integrated Marketing Communication track at the 2008 Global Marketing Conference, Shanghai for the paper "Long-Term Effects of Culture Sponsoring on Corporate Reputation: An Experimental Study" (co-authorship with Manfred Schwaiger and Charles R. Taylor)
• Nomination for the 2007 Excellence in Teaching award of the Ludwig-Maximilians-University, Munich
• Promotion prize for the dissertation thesis by the Munich School of Management
• Best Paper Award in the track Advancing Research Methods of the 2010 Global Marketing Conference, Tokyo for "Using Genetic Algorithm Segmentation in PLS Path Modeling: Addressing Homogeneity Assumptions" (co-authorship with Christian M. Ringle, Rainer Schlittgen and Charles R. Taylor)
• William R. Darden Award of the 2009 Annual Conference of the Academy of Marketing Science, Baltimore for "A Comparison of Selected Reputation Measures' Convergent and Criterion Validities" (co-authorship with Petra Wilczynski and T. C. Melewar)

Current publications

• Hair, Joe F., Marko Sarstedt, Christian M. Ringle and Jeannette Mena (2012). “An Assessment of the Use of Partial Least Squares Structural Equation Modeling in Marketing Research,” Journal of the Academy of Marketing Science, forthcoming.
• Raithel, Sascha, Marko Sarstedt, Sebastian Scharf and Manfred Schwaiger (2011). “On the Value Relevance of Customer Satisfaction. Multiple Drivers and Multiple Markets,” Journal of the Academy of Marketing Science, forthcoming.
• Sarstedt, Marko, Jan-Michael Becker, Christian M. Ringle and Manfred Schwaiger (2011). “Uncovering and Treating Unobserved Heterogeneity with FIMIX-PLS: Which Model Selection Criterion Provides an Appropriate Number of Segments?,” Schmalenbach Business Review, 63 (1), 34-62.
• Höck, Michael, Christian M. Ringle and Marko Sarstedt (2011). “Einfluss der internen Qualität auf die Servicequalität und Kundenzufriedenheit: Eine explorative Analyse von Unternehmensberatungsprojekten,” Die Betriebswirtschaft, forthcoming.
• Sarstedt, Marko, Jörg Henseler and Christian M. Ringle (2011). “Multi-Group Analysis in Partial Least Squares (PLS) Path Modeling: Alternative Methods and Empirical Results,” Advances in International Marketing, forthcoming.