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Ansätze zur Kontrolle des Brand Fit

Authors/Editors: M. Schwaiger
Published: 1997
Type: Articles in Books and Non-Refereed Journals
ISBN/ISSN: 1436-789X
Published in: Werbeforschung & Praxis
Additional information: Vol. 42 (6), S. 1 - 4
Additional information: Zweimodale Klassifikationsverfahren