IMM
print

Language Selection

Breadcrumb Navigation


Content

Database Marketing im internationalen Business-to-Business Marketing

Authors/Editors: M. Meyer
A. Holzinger
Published: 1998
Type: Articles in Books and Non-Refereed Journals
ISBN/ISSN: 3528155865
Published in: Computer-Based Marketing – Das Handbuch zur Marketinginformatik
Additional information: Vieweg Verlag, Wiesbaden, S. 187 - 198 (Hrsg.: H. Hippner, M. Meyer, K. D. Wilde)