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Künftige Bedeutung kommunikationspolitischer Instrumente

Authors/Editors: M. Schwaiger
Published: 1999
Type: Articles in Books and Non-Refereed Journals
ISBN/ISSN: 1436-798X
Published in: Transfer - Werbeforschung & Praxis
Additional information: Vol. 44 (4), S. 38 - 40
Additional information: Kultursponsoring