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Efficient Consumer Response - Eine kritische Betrachtung

Authors/Editors: M. Meyer
Published: 2000
Type: Articles in Books and Non-Refereed Journals
ISBN/ISSN: 0931-5926
Published in: Handelsforschung 1999/2000
Additional information: Gabler, Wiesbaden, S. 297 - 314 (Hrsg.: V. Trommsdorff)