IMM
print

Language Selection

Breadcrumb Navigation


Content

Personalisierung durch Data Mining im Electronic Retailing

Authors/Editors: R. Rix
M. Meyer
M. Schwaiger
Published: 2002
Type: Articles in Books and Non-Refereed Journals
ISBN/ISSN: 3871508165
Published in: Jahrbuch Handelsmanagement 2002 – Electronic Retailing
Additional information: Frankfurt, S. 215 - 237 (Hrsg.: D. Ahlert, R. Olbrich, H. Schröder)