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Wie wirkt Kultursponsoring auf die Kundenbindung?

Authors/Editors: M. Schwaiger
A. Steiner-Kogrina
Published: 2003
Type: Articles in Books and Non-Refereed Journals
ISBN/ISSN: 1438-0617
Published in: Stiftung & Sponsoring
Additional information: 2003 (4), S. 31 - 34
Additional information: Kultursponsoring