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Vergleichende Werbung – Kommunikationsinstrument mit Potenzial

Authors/Editors: M. Schwaiger
C. Rennhak
Published: 2003
Type: Articles in Books and Non-Refereed Journals
ISBN/ISSN: 0943-3953
Published in: S-Markt
Additional information: Vol. 11 (3), S. 14 - 15
Additional information: Werbewirkungskontrolle