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Controlling eines Marketingtrends: Die CRM-Scorecard

Authors/Editors: M. Zinnbauer
M. Eberl
Published: 2003
Type: Articles in Books and Non-Refereed Journals
ISBN/ISSN: 1865-6544
Published in: Thexis - Marketing Review St. Gallen
Additional information: Vol. 20 (1), S. 45 - 48