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Herausforderung Kundenbindung – Strategien, Instrumente und Maßnahmen

Authors/Editors: C. Rennhak
Z. Bakay
Zinnbauer, M.
Published: 2004
Type: Articles in Books and Non-Refereed Journals
ISBN/ISSN: 0943-3953
Published in: S-Markt
Additional information: Vol. 12 (5), S. 26 - 28