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Kultursponsoring bindet Kunden - Ergebnisse einer Studie im Bankenbereich

Authors/Editors: M. Schwaiger
A. Steiner-Kogrina
Published: 2004
Type: Articles in Books and Non-Refereed Journals
ISBN/ISSN: 0025-3774
Published in: Marketing journal
Additional information: Vol. 37 (3), S. 34 - 36
Additional information: Kultursponsoring