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Welche Reputationstreiber beeinflusst das Kultursponsoring? Eine Studie in der Bayerischen Staatsoper

Authors/Editors: M. Schwaiger
Sir P. Jonas
M. Lausberg
Published: 2005
Type: Articles in Books and Non-Refereed Journals
ISBN/ISSN: 1438-0617
Published in: Stiftung & Sponsoring
Additional information: 2005 (1), S. 26 - 30
Additional information: Kultursponsoring