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Kundenbindung in B2B-Beziehungen

Authors/Editors: D. Böhm
C. Rennhak
T. Ebert
Published: 2006
Type: Articles in Books and Non-Refereed Journals
ISBN/ISSN: 3835004009
Published in: Herausforderung Kundenbindung
Additional information: Wiesbaden, S. 261 - 272 (Hrsg.: C. Rennhak)