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An Application of PLS in Multi-Group Analysis: The Need for Differentiated Corporate-Level Marketing in the Mobile communication Industry

Authors/Editors: M. Eberl
Published: 2007
Type: Articles in Books and Non-Refereed Journals
ISBN/ISSN: 3540404644
Published in: Handbook of Computational Statistics (Volume II) - PLS and Marketing
Additional information: Heidelberg, Springer
Additional information: Strukturgleichungsmodelle