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Recognition or Rejection - How a Company's Reputation Influences Stakeholder Behavior

Authors/Editors: M. Schwaiger
S. Raithel
M. P. Schloderer
Published: 2009
Type: Articles in Books and Non-Refereed Journals
ISBN/ISSN: 978-3-642-01630-1
Published in: Reputation Capital - Building and Maintaining Trust in the 21st century
Additional information: Springer, Berlin, Heidelberg, S. 39 - 55 (Hrsg.: J. Klewes, R. Wreschniok)
Additional information: Corporate Reputation