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Measuring the Impact of Corporate Reputations on Stakeholder Behavior

Authors/Editors: M. Schwaiger
S. Raithel
R. Rinkenburger
M. P. Schloderer
Published: 2011
Type: Articles in Books and Non-Refereed Journals
ISBN/ISSN: 978-0-566-09-205-3
Published in: Corporate Reputation: Managing Threats and Opportunities
Additional information: Burlington: Ashgate Publishing Limited (Hrsg.: R. Burke, G. Martin, C. Cooper)