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Using Partial Least Squares Path Modeling in International Advertising Research: Basic Concepts and Recent Issues

Authors/Editors: J. Henseler
C. M. Ringle
M. Sarstedt
Published: 2011
Type: Articles in Books and Non-Refereed Journals
ISBN/ISSN: 1848448589
Published in: Handbook of Research in International Advertising
Additional information: Cheltenham, Edward Elgar Publishing, Shintaro Okazaki (ed.)