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Evaluating Corporate Reputation: The Link with Corporate Financial Performance

Authors/Editors: M. Schwaiger
S. Raithel
Published: 2013
Type: Articles in Books and Non-Refereed Journals
Published in: Managing Corporate Communication: A Cross-Cultural Approach
Additional information: Gambetti, R., Quigley, S. (Eds.), Palgrave Macmillan, S. 457-480