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Integration of Customer Relationship: Status Quo and Implications for Research and Practice

Authors/Editors: M. Meyer
L. Kolbe
Published: 2005
Type: Articles in Refereed Journals (International)
ISBN/ISSN: 1466-4488
Published in: Journal of Strategic Marketing
Additional information: Vol. 18 (3), S. 175 - 198
Additional information: Consumer Insights