IMM
print

Language Selection

Breadcrumb Navigation


Content

Measuring Customer Relationship Management Performance: A Consumer-Centric Approach

Authors/Editors: M. Zinnbauer
M. Eberl
Published: 2005
Type: Articles in Refereed Journals (International)
ISBN/ISSN: 1540-7039
Published in: Journal of Marketing Channels
Additional information: Vol. 12 (3), S. 79 - 104