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Treating Unobserved Heterogeneity in PLS Path Modelling: A Comparison of FIMIX-PLS with Different Data Analysis Strategies

Authors/Editors: M. Sarstedt
C. M. Ringle
Published: 2010
Type: Articles in Refereed Journals (International)
ISBN/ISSN: 0266-4763
Published in: Journal of Applied Statistics
Additional information: Vol. 37 (7-8), S. 1299 - 1318