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The Value-Relevance Of Corporate Reputation During the Financial Crisis

Authors/Editors: S. Raithel
P. Wilczynski
M. P. Schloderer
M. Schwaiger
Published: 2010
Type: Articles in Refereed Journals (International)
ISBN/ISSN: 1061-0421
Published in: Journal of Product and Brand Management
Additional information: Vol. 19 (6), S. 389 - 400