IMM
print

Language Selection

Breadcrumb Navigation


Content

Effects of Counterfeits on the Image of Luxury Brands - An Empirical Study from the Customer Perspective

Authors/Editors: S. Hieke
Published: 2010
Type: Articles in Refereed Journals (International)
ISBN/ISSN: 1350-231X
Published in: Journal of Brand Management
Additional information: Vol. 18 (2), S. 159 - 173