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Response-Based Segmentation Using FIMIX-PLS

Theoretical Foundations and an Application to ACSI Data

Authors/Editors: C. M. Ringle
M. Sarstedt
E. A. Mooi
Published: 2010
Type: Articles in Refereed Journals (International)
ISBN/ISSN: 1934-3221
Published in: Annals of Information Systems
Additional information: Vol. 8, S. 19 - 49