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Art for the Sake of the Corporation

Audi, BMW Group, DaimlerChrysler, Montblanc, Siemens, and Volkswagen Help Explore the Effect of Sponsorship on Corporate Reputations

Authors/Editors: M. Schwaiger
M. Sarstedt
C. R. Taylor
Published: 2010
Type: Articles in Refereed Journals (International)
ISBN/ISSN: 0021-8499
Published in: Journal of Advertising Research
Additional information: Vol. 50 (1), S. 77 - 90