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Is Two Better than One? The Impact of Cross-Media Print and Internet Advertising in Germany

Authors/Editors: M. Schwaiger
S. Numberger
H. M. Cannon
Published: 2010
Type: Articles in Refereed Journals (International)
ISBN/ISSN: 2035-973X
Published in: Communicative Business
Additional information: Vol. 3 (1), S. 7 - 26