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Structural Modeling of Heterogeneous Data with Partial Least Squares

Authors/Editors: E. E. Rigdon
C. M. Ringle
M. Sarstedt
Published: 2010
Type: Articles in Refereed Journals (International)
ISBN/ISSN: 1548-6435
Published in: Review of Marketing Research
Additional information: Vol. 7, S. 255 - 296.