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Uncovering and Treating Unobserved Heterogeneity with FIMIX-PLS: Which Model Selection Criterion Provides an Appropriate Number of Segments?

Authors/Editors: M. Sarstedt
J.-M. Becker
C. M. Ringle
M. Schwaiger
Published: 2011
Type: Articles in Refereed Journals (International)
ISBN/ISSN: 1439-2917
Published in: Schmalenbach Business Review
Additional information: Vol. 63 (1), S. 34 - 62
 

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