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On the Value Relevance of Customer Satisfaction. Multiple Drivers and Multiple Markets

Authors/Editors: S. Raithel
M. Sarstedt
S. Scharf
M. Schwaiger
Published: 2012
Type: Articles in Refereed Journals (International)
ISBN/ISSN: 1552-7824
Published in: Journal of the Academy of Marketing Science
Additional information: Vol. 40(4), S. 509-525