IMM
print

Language Selection

Breadcrumb Navigation


Content

Assessing Heterogeneity in Customer Satisfaction Studies: Across Industry Similarities and Within Industry Differences

Authors/Editors: E. E. Rigdon
C. M. Ringle
M. Sarstedt
S. P. Gudergan
Published: 2011
Type: Articles in Refereed Journals (International)
ISBN/ISSN: 1474-7979
Published in: Advances in International Marketing
Additional information: Vol. 22, S. 169-194