IMM
print

Language Selection

Breadcrumb Navigation


Content

Architectural Branding as Brand Communication: Does it Contribute to Employees’ Brand Commitment?

Authors/Editors: U. Raffelt
M. Littich
A. Meyer
Published: 2011
Type: Articles in Refereed Journals (International)
ISBN/ISSN: 0344-1369
Published in: Marketing ZFP – Journal of Research and Management
Additional information: Vol. 33(3), S. 247-256