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An Assessment of the Use of Partial Least Squares Structural Equation Modeling in Marketing Research

Authors/Editors: J. Hair
M. Sarstedt
C. M. Ringle
J. Mena
Published: 2012
Type: Articles in Refereed Journals (International)
ISBN/ISSN: 1552-7824
Published in: Journal of the Academy of Marketing Science
Additional information: Vol. 40 (3), S. 414-433