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Measuring Reputation in Global Markets - A Comparison of Reputation Measures' Convergent and Criterion Validities

Authors/Editors: M. Sarstedt
P. Wilczynski
T. C. Melewar
Published: 2013
Type: Articles in Refereed Journals (International)
ISBN/ISSN: 1090-9516
Published in: Journal of World Business
Additional information: forthcoming