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Choosing Between Multi-item and Single-item Scales for Construct Measurement: A Predictive Validity Perspective

Authors/Editors: A. Diamantopoulos
M. Sarstedt
C. Fuchs
P. Wilczynski
S. Kaiser
Published: 2012
Type: Articles in Refereed Journals (International)
ISBN/ISSN: 1552-7824
Published in: Journal of the Academy of Marketing Science
Additional information: Vol. 40 (3), S. 434 - 449