IMM
print

Language Selection

Breadcrumb Navigation


Content

The Impact of Brand Rating Dispersion on Firm Value

Authors/Editors: X. Luo
S. Raithel
M. Wiles
Published: 2013
Type: Articles in Refereed Journals (International)
ISBN/ISSN: 0022-2437
Published in: Journal of Marketing Research
Additional information: Vol. 50(3): S. 399-415