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The link between customer satisfaction and loyalty: the moderating role of customer characteristics

Authors/Editors: N. Schirmer
C.M. Ringle
S.G. Gudergan
M.S.G. Feistel
Published: 2016
Type: Articles in Refereed Journals (International)
Published in: Journal of Strategic Marketing
Additional information: 2016, S. 01-20
 

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