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Zielgruppenspezifisches CRM in der Automobilbranche

Authors/Editors: M. Eberl
M. Zinnbauer
Published: 2002
Type: Articles in Refereed Journals (National)
ISBN/ISSN: 0044-3670
Published in: Zeitschrift für Verkehrswissenschaft
Additional information: Vol. 73 (4), S. 211 - 227
Additional information: Consumer Insights