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Marketingerfolg richtig messen: Optimale Kennzahlensysteme

Authors/Editors: S. Raithel
S. Scharf
M. Schwaiger
Published: 2008
Type: Articles in Refereed Journals (National)
ISBN/ISSN: 1865-6544
Published in: Marketing Review St. Gallen
Additional information: 2008 (2), S. 8 - 13
Additional information: Werbewirkungskontrolle