IMM
print

Language Selection

Breadcrumb Navigation


Content

Erlebniskommunikation - Vermittlung emotionalen Zusatznutzens

 

Authors/Editors: M. Littich
L. Zimmermann
Published: 2010
Type: Articles in Refereed Journals (National)
ISBN/ISSN: 1865-6544
Published in: Marketing Review St. Gallen
Additional information: 2010 (3), S. 26 - 31