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Spontankäufer, Neu- und Bestandskunden – der erweiterte Kauftrichter

Authors/Editors: T. Freundt
S. Lehmann
L. Zimmermann
Published: 2015
Type: Articles in Refereed Journals (National)
ISBN/ISSN: 1865-6544
Published in: Marketing Review St. Gallen
Additional information: 2015 (6), S. 90 - 98
Additional information: Published in Marketing Review St. Gallen.