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Two-Mode Classification in Advertising Research

Authors/Editors: M. Schwaiger
Published: 1997
Type: Articles in Refereed Proceedings (International)
Published in: Classification and Knowledge Organisation, Proceedings of the 20th Annual Conference of the German Classification Society
Additional information: Springer, Berlin, Heidelberg (& New York), S. 596 - 603 (Hrsg.: F. Klar, O. Opitz)
Additional information: Zweimodale Klassifikationsverfahren