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Incorporating ‘Company Reputation’ into Total Enterprise Simulations

Authors/Editors: H. M. Cannon
M. Schwaiger
Published: 2003
Type: Articles in Refereed Proceedings (International)
Published in: Developments in Business Simulation and Experiential Learning
Additional information: Vol. 30 (March 2003), S. 288 - 297, available in the Bernie Keys Library, 4th edition, published by the Association for Business Simulation and Experiential Learning (electronic archive)
Additional information: Corporate Reputation