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Sequence Mining in Marketing

Authors/Editors: M. Meyer
Published: 2003
Type: Articles in Refereed Proceedings (International)
Published in: Exploratory Data Analysis im Empirical Research - Proceedings of the 25th Annual Conference of the German Classification Society
Additional information: Springer, Berlin, Heidelberg, S. 504 - 513 (Hrsg.: M. Schwaiger, O. Opitz)