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Scoring CRM Activities: Development of an Evaluation Tool

Authors/Editors: M. Zinnbauer
M. Eberl
Published: 2003
Type: Articles in Refereed Proceedings (International)
Published in: Proceedings of the 7th International Research Conference on Relationship Marketing
Additional information: FU Berlin, S. 71 - 90 (Hrsg.: M. Kleinaltenkamp, M. Ehret)